Search Engine Optimization

Search_Engine_Optimization
  •  Evolution & Growth of Search Engines
  •  How Google Work’s – Basics of SEO
  •  Periodic Table of SEO success factors
  • Basics of HTML
  • URL, Meta Tags, Title, H1, Images
  • Crawling: XML & HTML Sitemaps, Robots.txt
  • Achor text, Internal linking
  • Tools: Google Search Console, Bing Webmaster, Google Analytics setup
  • Keyword Planner tool (Search volumes, Competition, Business priority)
  • Mapping keywords to website pages
  • Competition Analysis
  • Thinking before designing a website (goals, strategies & measurement models)
  •  Mobile responsive / adaptive design
  •  Importance of HTTPs
  •  Site schema (rich snippets) & architecture
  • URL Architecture
  • Page Speed Analysis (GTMetrix / YSlow / Google Page Speed)
  • Broken links
  • Canonicalization
  • 301 redirects
  • Custom 404 Error pages
  • Content marketing basics & its importance
  • Directory submissions
  • Local listings
  • Niche backlinking via influencers & articles
  • Social bookmarking
  • Press Release optimization
  • Social Media backlinking (Qoura, Twitter, LinkedIn, Facebook, Google+, Pinterest)
  • Online Reputation Management & Influencer outreach
  • Local SEO (Schema for addresses, local keywords, local websites)
  • Mobile SEO best practices
  • On-page & Off-page audit strategy
  • Tools: Screaming Frog, Moz (Fresh Web Explorer, Open Site Explorer etc.), SEOprofiler, domain tools
  •  Audit Report
  • Search Algorithm overview
  • Panda
  • Penguin
  • Hummingbird
  • Keeping track of algorithm updates
  • Tracking ranks (Webcam)
  • Google Analytics Custom Reports
  • Creating your custom dashboard
  • Voice search
  • Augmented & Virtual Reality
  • Wearable devices & latest tech
  • Semantic web
  • SEO
  • Backlink Builder ( Influencer Manager / Outreach)
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