Web Analytics

Web-Analytics
  • What’s analysis?
  • Is analysis worth the effort?
    • Small businesses
    • Medium and large scale businesses
  • Analysis vs intuition
  • What is web analytics?
  • Getting started with Google Analytics
    • How Google Analytics works
    • Accounts, profiles, and users
  • Basic Metrics
  • Main Sections of Google Analytics reports
  • Direct, referring, and search traffic
  • Campaigns
  • AdWords, Adsense
  • Pages and Landing Pages
  • Event Tracking and AdSense
  • Site Search
  • Unique visitors
  • Geographic and language information
  • Technical reports
  • Benchmarking
  • Setting-up goals
  • Goal reports
  • Ecommerce tracking
  • Recap of Google Analytics reports and tools
  • Finding actionable insights
  • Getting the organization involved
  • Creating a data-driven culture
  • Resources
  • Web analytics tools
  • Making better decisions
  • Summing up
  • Common mistakes analysts make
  • Facebook insights
  • Twitter analytics
  • Youtube analytics
  • Social Ad analytics / ROI measurement
  • Radian6
  • Sentiment analysis
  • Workflow management
  • Text analytics
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